Supporting Documentation: Advertising Media Expenditures with the Agency of Record
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Note in regards to the data for all years
Values are rounded to the nearest whole number. The sum of values may not add up exactly to the totals indicated in the annual reports on Government of Canada advertising activities due to rounding.
Amounts are net media costs paid to suppliers for the purchase of advertising space and time through the Agency of Record (AOR). Fees paid to the AOR to perform the media placement, as well as media planning and creative production costs are excluded. Also, all amounts exclude taxes.
Media expenditures for Health Canada include those for Health Canada and the Public Health Agency of Canada.
Note concerning data for 2016/2017
A separate data file is provided because data in regards to official language media expenditures is different than for other fiscal years. Amounts are limited to traditional media (regional) used to reach official language minority communities (GroupOL-GroupeOL-eng, GroupOL-GroupeOL-fra); this includes English traditional media in Quebec and French traditional media in provinces and territories outside Quebec. For other fiscal years, the language of the advertisements is provided for all media types (Ad-Language-Langue-annonce-eng, Ad-Language-Langue-annonce-fra).
Note concerning data for 2017/2018
A negative amount represents a credit applied following the consolidation of media buys resulting in a reduction to media expenditures.
Note concerning data for 2017/2018 to 2019/2020
The language of the advertisements is provided for all media types used to reach mainstream target audiences (Audience-Auditoire-eng, Audience-Auditoire-fra). When calculating English and French media expenditures, bilingual expenditure should be divided equally between English and French.
Note concerning data for 2019/2020
The language of the advertisements for all media used to reach ethnic, Indigenous and international target audiences is provided for a portion of the fiscal year (Audience-Auditoire-eng, Audience-Auditoire-fra). This additional data started being collected in the middle of the fiscal year. When calculating English and French media expenditures, bilingual expenditure should be divided equally between English and French.
Note concerning data for 2020/2021 to 2021/2022
The language of the advertisements is provided for all media used to reach all target audiences, including mainstream, ethnic, Indigenous and international target audiences (Audience-Auditoire-eng, Audience-Auditoire-fra). When calculating English and French media expenditures, bilingual expenditure should be divided equally between English and French.
Note concerning data for 2022/2023
The language of the advertisements is provided for all media. When calculating English and French media expenditures, bilingual expenditure should be divided equally between English and French.
The data for audiences is no longer reported. Target audiences includes mainstream, ethnic, Indigenous and international.
A negative amount represents a credit applied following the consolidation of media buys resulting in a reduction to media expenditures.
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