Supporting Documentation: Advertising Expenditures by Major Campaign

Note in regards to the data for all years

• Values are rounded to the nearest whole number. The sum of values may not add up exactly to the totals indicated in the annual reports on Government of Canada advertising activities due to rounding.
• Amounts include all expenditures, which encompasses media planning, media placement with and without the Agency of Record (AOR), as well as creative production. All amounts exclude taxes.

Note concerning data for 2016/2017 (Creative agency-Agence créative)

The agency previously named “Entreprise de Communications Tank Inc.” has been renamed “Tank” starting in fiscal year 2016/2017.

The agency previously named “Terrain Ogilvy Inc.” has been renamed “Ogilvy Montreal Inc.” starting in fiscal year 2016/2017.

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